Welcome to Sambla Group
Smarter financial choices for every turn in life
Some of our partners
What we do
We guide, you decide
We believe financial confidence shouldn’t be reserved for a few. That’s why we build tools and services that help more people make informed financial decisions in everyday life.
FINANCIAL EDUCATION
Making finance easier to navigate
We believe everyone deserves the tools and knowledge to feel confident about their finances. Through simple, accessible guides, we aim to make personal finance easier to understand. Helping more people make informed decisions, no matter where they are in life.
Guide To your first job and money
How to talk money with your children
Commitments
Supporting financial inclusion from an early age
Together with Majblomman, we support initiatives that help children and families gain greater security, knowledge and opportunities for the future.
Our offering
What we are doing for our customers
Latest news
8 JUL 2026
Sambla Group launches Sam, an AI assistant in Sambla app to help individuals make better financial decisions
Sambla Group is launching Sam, an AI Assistant inside the Sambla app that helps users ask everyday questions about finances and manage their loans in clear, everyday language, around the…
Read more30 JUN 2026
Sambla Group appoints Fredrik Carlson as Managing Director Sweden
Sambla Group is pleased to announce the appointment of Fredrik Carlson as Managing Director Sweden. This strategically important hire further strengthens Sambla…
Read more9 JUN 2026
Sambla Group receives authorisation as a credit market company – strengthens its focus on the personal finances of the future
Sambla Group has been granted authorisation by the Swedish Financial Supervisory Authority to operate as a credit market company under the Banking…
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