Welcome to Sambla Group
Smarter financial choices for every turn in life
Some of our partners
What we do
We guide, you decide
We believe financial confidence shouldn’t be reserved for a few. That’s why we build tools and services that help more people make informed financial decisions in everyday life.
FINANCIAL EDUCATION
Making finance easier to navigate
We believe everyone deserves the tools and knowledge to feel confident about their finances. Through simple, accessible guides, we aim to make personal finance easier to understand. Helping more people make informed decisions, no matter where they are in life.
Guide To your first job and money
How to talk money with your children
Commitments
Supporting financial inclusion from an early age
Together with Majblomman, we support initiatives that help children and families gain greater security, knowledge and opportunities for the future.
Our offering
What we are doing for our customers
Latest news
27 AUG 2026
Sambla launches savings account, expanding its personal finance offering
Sambla is launching its first savings account in Sweden, marking a significant step in the expansion of its personal finance offering in the Swedish market. The new account will offer…
Read more11 AUG 2026
Sambla Group renews its brand and makes personal finance easier to navigate throughout life
Sambla is launching a new brand platform and visual identity with the aim of making personal finance clearer, more accessible and more…
Read more3 AUG 2026
Sambla Group activates its Credit Market Company authorisation and enters the next phase of growth
Sambla Group has activated its authorisation as a Credit Market Company, commencing operations under the authorisation granted by the Swedish Financial Supervisory…
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