ABOUT US

We’re here to make financial decisions clearer, so people can move forward with confidence.

THE BEGINNING OF THE JOURNEY

Svensk Lånemarknad is founded in Stockholm, Sweden, with the ambition to make personal finance simpler and more transparent for consumers. What started as a local initiative would later grow into Advisa and eventually become part of what is still today Sambla Group.

Accelarating growth in the nordics

Sambla Group continues its expansion journey through the acquisitions of LVS Brokers and Salus, further strengthening its position within digital personal finance services in the Nordics. The acquisitions broaden the Group’s expertise and customer offering while supporting the ambition to create more accessible, transparent and data-driven financial services for consumers across multiple markets.

A NEW CHAPTER FOR PERSONAL FINANCE

Sambla Group takes the next step in its journey with a renewed strategy focused on becoming the trusted personal finance partner throughout life. By expanding its product offering, investing in digital customer experiences and building more connected financial services across the Nordics, the Group continues its ambition to make personal finance more accessible, transparent and easier to navigate for millions of consumers.

Sambla group today

We operate in Sweden, Finland, Norway and Denmark and have more than 500 unique employees, all dedicated to helping our customers to make the most of their personal finances.

Number of employees (headcount end of 2025)

500+

offices

7

HELPED CUSTOMERS

1 200 000+

projected cost savings for our customers on their existing loans in sek (2015 - 2025)

3.8 billion+

OUR BRANDS

With trusted brands we strive to provide our customers with services that enable them to make informed financial decisions.

Founded in 2014 with the intent on becoming the new generation of loan brokers, Sambla has helped over 630 000 customers to compare loan offers since its launch.

Sambla’s philosophy is that anyone, regardless of who you are and what you do, should get the best bank loan possible.

Rahalaitos is a well known loan comparision in the Finnish market. Rahalaitos offers a wide range of financial services that improves customers' daily lives while providing cost savings.

Rahalaitos has since 2011 been a pioneer in Finland in developing better opportunities for its customers to apply for competitive loans.

Omalaina has since the start 2013 helped over 400 000 customers to make better decisions in their everyday lives.

By offering the Finnish market's widest range of lenders, customers can compare and consolidate their loans and thereby make smarter decisions when it comes to their private finances.

MyMoney offers Swedish households simple and effective financing for major purchases at attractive terms. We give our selected bank partners access to a flow of loan applications from consumers seeking loans for important investments.

We create value for our affiliate merchants by helping them sell more and faster, thereby supporting their business growth.

Advisa was founded in 2011 with the business idea of making it easier for anyone to improve their personal finances.

Since its launch, Advisa has facilitated over 300 000 customers in assessing their loans and credits with simple and digital processes.

Life at sambla group

We foster a collaborative and inclusive work environment where every employee is empowered to grow, innovate, and make a meaningful impact

Want to work with us?

Open positions

our locations

Our Markets &
Office Locations

01 Stockholm HQ
02 Malmö
03 Ängelholm
04 Oslo
05 Copenhagen
06 Helsinki
07 Turku