Sambla Group is now launching a new service for credit card comparison in the Swedish market. The aim is to give consumers a clear and objective picture of the differences between different credit cards, so that more people can make informed decisions about their personal financial choices.

Credit cards differ in everything from fees and interest rates to insurance terms and bonus programs. With Sambla Group's new tool, users can compare multiple cards at the same time based on key factors such as annual fee, effective interest rate and interest-free periods.

A central part of the service is the ability to clearly see what benefits each card offers. Through structured information, it is shown which cards provide the most value in practice, such as travel insurance, cashback, flight discounts or mortgage discounts, based on the user's own priorities and spending patterns.

"Credit cards play an important role in many people's everyday finances, but the market is difficult to overview. We want to make it easier to compare cards in a factual and transparent way, so that consumers can choose the option that actually suits their needs," says Hans Skruvfors, CEO of Sambla Group.

The service is fully digital and integrated with multiple credit card issuers. Once the user has identified a card that matches their needs, the application is made directly to the respective card issuer. For the user, only one UC is taken. This is advantageous because multiple credit reports can negatively affect the credit rating.

"It should be easy to understand both costs and benefits. By gathering the information in one place, we can help consumers see the differences that may otherwise be difficult to spot. The goal is to strengthen the customer's decision-making basis, not to control the choice," says Yazdan Nasri, Commercial Product Director at Sambla Group.

The launch is part of Sambla Group's continued efforts to increase transparency in the Swedish credit market.