Sambla strengthens its product organization in Norway with the appointment of Helene Erdal Kristiansen as the new Product Lead at the Oslo office. The recruitment is part of the company's continued focus on product development and improved digital customer experiences in the Nordic region.

Helene Erdal Kristiansen comes from Morrow Bank, where she has worked for almost nine years with product development, strategy and digital customer journeys across the Nordic markets. She has been responsible for commercial product development in several markets and has solid experience from banking and digital services.

"We are very pleased to welcome Helene to Sambla. She has strong expertise in both product strategy and digital development, and a clear understanding of how to create solutions that make everyday life easier for customers. Her experience will be important in our further growth journey in Norway," says Fabian Grimelund, Managing Director Norway at Sambla.

In the role of Product Lead, Helene Erdal Kristiansen will be responsible for further developing Sambla's products and customer journeys in the Norwegian market, with a focus on combining business value with user-friendliness and technological innovation.

"Sambla has a clear ambition to make personal finance more transparent and accessible. I look forward to working with the team in Oslo and the rest of the Nordic region to develop solutions that create real value for customers," says Helene Erdal Kristiansen.

In recent years, Sambla has strengthened its position in Norway and continues to invest in local expertise to further develop its offering in comparison of loans and other services in personal finance.