Sambla Group continues to strengthen its product and innovation capabilities and is now appointing Eveliina Hultén as its new Director of Product. In this role, she will hold overall responsibility for further developing the Group’s digital customer experiences and personal finance offering across all markets.

With more than 15 years’ experience in building and launching digital products within data and analytics, Eveliina brings a solid background from both fast-growing tech companies and larger international organisations. She has held senior roles within product, strategy, and go-to-market, including Product Director, Head of Go To Market and Strategy, CPO and Group CPO. Previously, she has worked at Bisnode, now Dun & Bradstreet, as well as at several SaaS and data-intensive companies where she has focused on turning customer insights and data into scalable digital services.

The appointment is an important part of Sambla Group’s long-term strategy to evolve from offering individual financial services to becoming the trusted partner for personal finance throughout life – a player that helps consumers make informed and confident decisions about their entire financial situation, regardless of life stage.

“We see a clear demand for simplicity, transparency and relevance in how people engage with their personal finances. Eveliina’s mission will be to take our product organisation to the next level and ensure that we build services that make it easier for consumers to understand, compare and improve their finances throughout life,” says Kjersti Thorneus, Chief Product and Technology Officer at Sambla Group.

Eveliina Hultén comments on her new role:
“In my new role at Sambla, I will focus on strengthening our product organisation, accelerating our pace of innovation and building experiences that create real value for our customers in all markets. There is already a strong foundation in place and a significant opportunity ahead to scale both impact and ambition.”

As Director of Product, Eveliina will work closely with both the commercial and technology organisations to shorten the path from customer insight to product launch, and to ensure that new initiatives clearly contribute to Sambla Group’s vision of being the trusted partner for personal finance throughout life.